12/1/2023 0 Comments Blueprinting marketingThat’s a fair assessment and one that can be remedied. When pressed about this strange state of affairs, some producers say they don’t really know how to uncover what their customers want. Still others just keep building the same thing over and over, making minor tweaks from time to time. Others develop new technology and push it towards their customers. In fact, many use internal meetings to decide what their customers want. You would think this would make B2B producers very nervous… so nervous they would become absolutely certain of what their customers wanted before “breaking ground.” You would think. You would think this would make B2B producers very nervous… New Product Blueprinting: What is the Value of a Blueprint? ![]() Here’s the interesting part: Unlike a homeowner that signs a contract with the builder, your customers can wait until your product is finished and reject it if they don’t like it! This is important because, as it turns out, you also happen to be the builder. Then you carefully reduce this creative foresight to a detailed plan that the builder can execute. You patiently and expertly work with them to create a mental picture of something that will excite them. With New Product Blueprinting, your customers are the homeowners and you are the architect. Scribbled notes and verbal descriptions can’t transfer nearly enough information to ensure that your foresight becomes your home. ![]() You must communicate that picture to your builder, and that requires a detailed plan–a blueprint. ![]() Let’s say you now have a mental picture of your dream home. An architect might spend hours asking you questions such as, “What hobbies does your family enjoy?”… “How do you entertain guests?”… “What type of cooking do you do?”…Ĭlick here to learn more about Voice of the Customer Tools Foresight doesn’t develop quickly you need time… and help. With creative foresight, you develop a crystal-clear picture of your finished home in your mind before the first block is laid. What’s the difference? Creative foresight and a detailed plan. When finished you might say, “I wish we had run wiring for outdoor patio speakers,” or “Too bad the evening sun washes out our TV screen.” Or you might routinely hear guests say, “What a great idea! I never would have thought of that.” Dry-set mortar and adhesives are best for dry areas, such as hallways or bedrooms.What is New Product Blueprinting? Well, imagine you are having a house built. For damp areas, such as bathrooms or kitchens, use epoxy or Portland cement mortar. If the concrete remains rough after getting rid of the sealer, select an epoxy or Portland cement mortar. For surfaces you sanded smooth, opt for a dry-set mortar or organic adhesive. The tile adhesive you should use on top of your concrete floor after removing the sealer depends on how rough the surface is and where you are laying the tile. If you are unsure of how to use a sand blaster, hire a professional. This method requires you to fully understand how to operate the machine to avoid damaging the concrete floor under the sealer. You need to rent, borrow or buy a sand blaster to get rid of the concrete sealer. Removing the sealer lets the tile mastic or thinset stick better. Sealers prevent the tile adhesive from getting into the crevices of the concrete to create a tight bond between the tile and concrete.
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